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The “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...
Marketing marketing positioning brand brandingThere is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...
Marketing marketing image corporate company public suchDoes your company spend thousands of dollars on marketing with little to showfor it? Poor response rates are enough to drive us all crazy. Fret no more. Thereis a solution!According to recent studies, businesses are reaping greater rewards by usingpr...
Marketing marketing promotional products customers business companyWhen you're at a trade show, you're competing with everybody else for competition. You have to make your booth attractive, noticeable, and worth coming to. It has to create a great first impression. And so do you, as the guy working it.Just...
Marketing marketing show trade booth makeI have a friend who has struggled with her creativity for a long time. She's extremely uncomfortable thinking of herself as "creative." We've been working together on it, and making progress. One of the tools that's really helped her h...
Writing writing head journaling junkADAPTATION 101Brimming with confidence, you’ve just signed the check purchasing the rights to adapt John Doe’s fabulous, but little known novel, Lawrence of Monrovia, to screenplay form. Suddenly, panic sets in. “What was I thinking? How the de...
Writing writing story screenplay novel lineWhen I was young, I used to talk to myself. Long, drawn out, one-sided conversations. I didn’t have an imaginary friend, I just talked to myself. My mother says that’s why I became a writer: because of my overactive imagination. I admit she may b...
Writing writing novel conversations timeOf course you're familiar with using headlines tocall attention to Web copy, brochures, articles, ordocuments. But subheads can be just as effective inbringing out key points for your readers. And theyalso help make any document easier to read, ...
Writing writing subheads readers document youaposre points throughHere is my "dime's worth" (see learning "American English" , or at leastyour expressions already) on the subject of writing for an internationalaudience on the world wide web. The Web offers you an opportunity,unique in history, to speak directl...
Writing writing style natural speak spellingDiet Food Stinks! by: Dr. Jamie Fettig One big thing that can keep you from eating healthy is the idea of the food. People often think it sucks and doesn’t taste good. That is the best thing of not dieting, the food tastes great. And since eat...
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