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© 2004, John Calderhttp://www.TheEzine.netSurf any of the marketing forums, and you're almost certain to see posts about membership sites. Marketers are asking if their idea is a good one, how to control access, how to integrate billing, an...
Marketing marketing membership monthly incomeGreat copywriting really ticks me off. No, I mean it. In fact Ithink I already wrote an article about it. It was called "Why IHate Compelling Ad Copy" if I remember right.What makes me mad about great copywriting is simple. It leads me. It brings out...
Marketing marketing action copywriting willAuthor: Ofa MorganWebsite: http://www.bluemoonoffers.comEmail address: bluemoonoffers@yahoo.co.ukWord count: 676Publishing guidelines: Please feel free to use this interview in any online or offline publications aslong as its contents and that of its...
Marketing marketing blah program internetWhat do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...
Marketing marketing expense investment timeThe first rule of PR Rainmaking is to approach reporters as customers.Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.For this journey, there may b...
Marketing marketing stories editors storyFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
Marketing marketing itaposs branding message advertisingIf your business is online to profit, then you know how important itis to convert your visitors into paying customers. Despite this, acommon question I get asked by my clients is:"I'm getting tons of hits to my page, but I'm notmaking any s...
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Marketing marketing making fish marketersThere are more web sites on the WWW than there arepeople on the earth. And at one level or another, you arein competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing effortsyou need a strategy t...
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