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Based on the strategic marketing plan book "How Much for Just the Spider?"Do you know your Web site's objective? With an objective to help overcome your main challenges, you can work smarter, not harder. Through this second article in the four p...
Marketing marketing business objective plan customer buildingHow often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? Frequenc...
Marketing marketing frequency customers strategyIf I had to choose one effective Internet marketing tool, abusiness referral program would be right at the top of the list.Whether your business is online or off, a good referral programwill increase your profits.Another word for referral is "word of...
Marketing marketing customer referral wouldIn the quest to attract customers and make more sales, the temptation is to focus on the Internet. It's easy to forget there are other tools that are less tedious, easier to use, and even more effective.For example, simply telling people what we...
Marketing marketing opportunities people audience itaposs mostYou have permission to publish this article electronically or in print, free of charge as long as the by-lines and resource box are included. A courtesy copy of the publication would be appreciated sent to email address listed after the article. Tha...
Marketing marketing care word threePublishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers. By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with...
Marketing marketing ezine readers value experienceHave you priced big media ads lately? Yikes! A big ad in yourdaily newspaper can run you a couple thousand bucks. Radiocommercials, which used to be cheap, can cost several hundreddollars each. And let's not even talk about the price of TVcommer...
Marketing marketing media radio awayIf you want to grow your company's revenue, the most critical thing to get straight in your mind is that there are in fact only three ways to grow revenue - you can get more new customers, you can increase the value of your average sale, and yo...
Marketing marketing customer offering customers serviceI read an article recently where a direct mail companyplaced an ad offering a crisp $100 bill to anyone that wouldrespond to their offer. But in the ad they said nothing morethan “fill out the form below and return it for your FREE$100 bill.”The ...
Marketing marketing product credibilityThe telephone is probably the most personal and powerful sellingtool ever invented. You can reach almost anyone anywhere in theworld in a matter of seconds. You can be helpful, personable,and immediately respond to questions, concerns, and needs.It i...
Marketing marketing time conversation keep