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One of the most common trap the marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to b...
Writing writing product benefits features appleA major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints. But his father hates painting. He likes it when his painting is done. He likes having painted. But the act of painting itself is, in his opinio...
Writing writing iaposve donapost theyWrite Before You Cannot Speak! by: A Raymond Randall Design appears everywhere. From spider web to bridge spans, structure supports purpose. Trees have it, bees live it, and the earth orbits around it. Designs in nature inspire some while others...
Business And Finance business finance attorney time legal writeTop 10 Resume Writing Tips to Get You the Interview by: Kathi MacNaughton There are many reasons why you could be in the market for a new job right now. Perhaps... > You just graduated from high schoolor even better, collegeand you’re ready t...
Self Improvement And Motivation self improvement motivation resume writing youllI’m about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these elements in your sales letters and you can dramatically increas...
Writing writing sales customers letter product elementSomeday Dead Writers Need To Worry! by: Ed Williams Do ya’ll ever notice that the older you get, the more attention you pay to the obituaries section in the newspaper? I hate to admit it, but it’s true. When I was a young man, I never even b...
Writing writing obit obits mightThe Recipe for Getting Published by: Mridu Khullar Got talent but no clips? Here's the recipe for getting published... Procrastinating When you've finally decided you have to put into writing the fabulous idea that just struck, you en...
Writing writing youaposre stage phase backHow Does Santa Make Out His List? (humor) by: Kristin Johnson I’ll let you in on a secret: I know Santa Claus. And I received a letter from him with his Christmas list. “Dear Kristin, “Thank you for the homemade cookies last year. For some...
Writing writing christmas peopleHave You Settled On First Choice When Choosing A Title? by: Nick Vernon Short Story Writing Tips - We’ve established what a title should be and we’ve also established your title is your selling tool. So if it can make or break the sale of y...
Writing writing story title thought hopeGolden Rules For New Writers - Things you need to know before you begin.Rules govern everything we do in life; even if those rules are of theunwritten kind we abide by them and expect other people to do the same.Why should writing be any different? I...
Business And Finance business finance people writing spell