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Copywriters that try to be clever, humorous, abstract, or usedouble entendre with their headlines and ads will normally findthat they flop and are thus a waste of both time and money. Manyof the Super Bowl ads fall in this category. While they are of...
Writing writing book reader identifyIn this new age of the Internet, information is everywhere and people are hungry to find it. If they have a question about ANYTHING in life, they are apt to jump online, go to a search engine and trust whatever they find. So how do you compete among ...
Writing writing book write publishing ghostwriterWe all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers. My e-book "Articles That Sell", ...
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Writing writing questions objectionsWriting Narrative vs Writing DialogueCopyright 2001, Michael LaRoccahttp://freereads.tripod.comOne of the nice things about being an author is that we can break any rule we want. (I just did.) It’s part of our job description. Language changes thro...
Writing writing dialogue narrative justA Person Is Known By the Blog He Keeps by: Abhishek Sarkar Literature is the soul of the wit. The best source of literature can be now found in blogs. The growing trend of ‘blogmania’ is slowly sweeping the netizens. Every person aspires to ...
Writing writing blogs blog fact everyFear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions?Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at...
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