6,217 articles related to "marketing"

Technology's unrelenting assault on Marketing

"Change, you know, has subtle quality. It comes upon you quietly. It creeps and you continue to pleasantly operate on the basis of old and comfortable assumptions and premises until suddenly, change explodes opportunity in front of you. And you are t...

Marketing  marketing customer product technology ways
What is Truth in Advertising

CANCERCould a strong immune system be the missing link?With billions and billions of dollars going into cancer research, wouldn't you think there should be very promising cancer cures available by now? Well...a good case could be made that the ...

Marketing  marketing cancer research immune treatment system there
Recovery Marketing – Hop on and Take a Ride

A little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...

Marketing  marketing recovery customers
Bridging the Online/Offline Gap

For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future.Conversely, many brick and mortar businesses hold on to their tradi...

Marketing  marketing online business offline promotion itaposs
You Gotta Have Friends

There are so many marketers asking:Where should I advertise?How Can I draw traffic to my site?What should I sell?These are all important questions, but after stumbling around the web for years, making a sale here and a sale there, I've found my ...

Marketing  marketing youaposll friends business question donapost
Getting Published - Your Article Submission Checklist

Follow these important guidelines to increase the odds of havingyour article published.Thoroughly Check Spelling And GrammarEven with electronic spell checkers, this is still a killer. Beespecially careful with words that sound alike but have differe...

Marketing  marketing article editors time
Give Your Subscribers A Steak

Your newsletter should give your readers something of substance and value in each issue. That should be your prime goal.And yet, I see too many ezines giving their subsribers bologna.(Or worse, spam!)Don't fill your newsletter with ads and nothi...

Marketing  marketing newsletter give time subscribe
What You Should Know Before You Hire an Outside Business Development Partner

If your company’s sales are lacking or you are reaching into a new market, outside business development staff could significantly improve your profits. They are cost effective, very profitable, and can easily expand your existing staff. One caution...

Marketing  marketing sales existing business staff people
Geek Speak II - The Awakening

Geek-Speak or techno-babble is pervasive. It seems that we are soimpressed with our technical knowledge and expertise that we forget ouraudience. As I stated in my first article "Geek- Speak," it is importantto simplify, simplify, simplify. This appl...

Marketing  marketing computer salesman
One Company That "Gets" the Web And One That Doesn't

One Company That "Gets" the Web And One That Doesn't by: Tom Pick While doing some Web strategy consulting work recently for a large office products company, I evaluated several competitors' Web sites. One site Avery.com stood out n...

Marketing  marketing products product example