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People won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.Here are ...
Marketing marketing service percent customers rateSo you’ve gotten your business going. You have a customer or two. The phone is ringing…a little. For any business to grow and prosper long-term, it needs a solid foundation that includes a marketing plan. A marketing plan is a road map detailing ...
Marketing marketing business plan youllThe Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material an...
Marketing marketing logo company design imageThree Ways to Increase Mortgage Applications by: Jay Conners If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application. I spent years working in the mortgage industry, and my goal was to cl...
Marketing marketing customer applications willHow To Attract More Leads by: Don Pooley One northern Manitoba February, Bert, a new AA convert, was driving me from Flin Flon to The Pas to work with another agent. Bert's enthusiasm for AA bubbled throughout the trip, and I learned many t...
Marketing marketing referrals someone7 Keys to Turning Cold Calls Into Warm Calls by: Ari Galper Let’s face it when it comes to cold calling many of us fear being rejected. What if I was to tell you I have come up with 7 keys to turning your cold calls into warm calls? Would you ...
Marketing marketing cold calls callingLoyalty Cards Systems – Beware, Some Should Be Avoided by: Jeff Walters Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed info...
Marketing marketing meal restaurant card data customerHow to Know if Direct Mail Will Work for Your Business by: Joe Farinaccio Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite. In other words... One shouldn’t pay attention to what peop...
Marketing marketing mail direct people mailingStorytelling is a natural and powerful way to connect with your target audience. You can learn to craft and shape these stories to retain their integrity while still making a point related to your business. Storytelling is comfortable for our audienc...
Marketing marketing list stories story makeEvery business needs a well thought and designed marketing tool that will creatively and effectively showcase their products and services. There are basically a lot of choices to choose from: letterhead, special event brochures, catalogs, posters, ne...
Marketing marketing business cards post create trade because