6,217 articles related to "marketing"

Creating Effective Opt-in E-Mail Campaigns

ting Effective Opt-in E-Mail Campaigns by: Lee Traupel It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based...

Marketing  marketing mail message content campaign
Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait ‘til you see how easy this gets. What would you and your colleagues think of jointly creating a tips booklet...

Marketing  marketing booklet group tips author they
Three Fast, Short, Simple Ways To Escalate Your Sales

Here are three fast, simple, and unique ways to escalate your sales:1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one.2. Allow your visitors to decid...

Marketing  marketing product people inexpensive expensive they
Catering to Beginners, Enthusiasts and Geeks

Recently I had occasion to review several dozen Web sites in oneindustry camera stores. I found this eye-opening, as an unfortunatepattern emerged that I believe holds true not only on the Internet but also inpaper-based marketing materials, and app...

Marketing  marketing camera audience geeks
Selling To Baby Boomers Power Charge Your Sales By Segmenting This Huge Group

To get a handle on the Baby Boom market, try using the “cohort” principle to segment this huge group. The Baby Boom covers 17 years, from 1946 to 1963. Depending on when baby boomers were born, there are specific external influences and events th...

Marketing  marketing boomers years peak would
Unsolicited Email Yes or No

If Internet marketing is on your list of things to do, you will have to decide what role email will play in your marketing activities. Unless you've been living in a cyber-cave, you already know that the topic of bulk email is a contentious one....

Marketing  marketing email spam mailings will
Are You Showing Potential Customers the Exit Before they've Even Started Shopping

How many times have you been to a website that had so many programs and somany banner ads that you couldn't wait to click on the back button of your browser?Do you realize that many websites display banners from banner exchanges on theirhome pag...

Marketing  marketing traffic magnet discussion
What Are You Really Marketing It's Not What You Think

You market your own business or you direct marketing for your company. You know what you are marketing – it's obvious. Or is it?If you're a financial advisor, you probably think you're marketing financial advice. If you're a sal...

Marketing  marketing hope prospects they
Avoiding the Common Pitfalls in Marketing

Avoiding the Common Pitfalls in Marketing by: Scott F. Geld You know how important marketing is to your business yet many companies still make the most common marketing mistakes. We're going to cover some very common mistakes below. You sho...

Marketing  marketing sure common mistakes when
Buzz Marketing: Marketing To Non-Marketable Customer

Buzz Marketing: Marketing To Non-Marketable Customer by: Arvind Kumar Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any comm...

Marketing  marketing bull buzz market