Small Business Marketing: Are You Using a Net or a Spear by: Jeremy Cohen When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and...
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Marketing marketing autoresponder email time theyGetting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers by: Matthew Cobb Scanning and Skimming Practices Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attenti...
Marketing marketing emphasized attention sales willThe Damaging Admissiona Persuasive Technique by: Matthew Cobb We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (someti...
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Marketing marketing business leads clients voiceIf you want your business to grow and attract new clients, you’ll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to the questions of who, what,...
Marketing marketing proposal company business proposedYour local Chamber of Commerce. Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one. What seems now like a hundred years ago I owned and operated ...
Marketing marketing business committeeWhy don’t more people purchase online? A common question asked among online business owners. In today’s economy it is not uncommon to find businesses based solely online. It has become part of our culture, and readily acceptable by society. These...
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