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Tales of the Touareg and other adventures in branding By Charles WarnockYou’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were a competition called the Brand-Building 500, you would find a VW in...
Marketing marketing touareg namesDo you think that traffic is the only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers.Are you serious...
Marketing marketing profit traffic visitors testingBaseball great Reggie Jackson, who often got morepublicity than he wanted, once said, "The media arelike birds on a wire. When one flies, they all fly."Everyone in the media monitors everyone else, becauseNO ONE wants to miss anything or leave the im...
Marketing marketing spaghetti radio youaposll timeToo many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time...
Marketing marketing response rate sales actionIf the headline is what gets them there, then it's the proof that keeps them there. Follow closely... > A powerful headline is 10% what you say and 90% what you prove. > Headlines can simultaneously create curiosity and skepticism. > Until prove...
Marketing marketing headline proof wordsIn the world of MLM, it can sometimes feel like you are on yourown. After all, it's usually done in the comfort of your ownhome, so you might not get the feeling of community you mightfrom a traditional bricks-and-mortar company.If anything, how...
Marketing marketing downline pass alongPamela Geiss is the publisher of LotsaPerks Newsletter which offers tips and articles on the best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to le...
Marketing marketing ezine subscribers beenFor three weeks as I was putting out my weekly newsletter,I saw a promotion on the log-in screen at my list host,ListBot Gold, suggesting I could upgrade from Listbot Goldto a new bCentral service being launched called ListBuilder.It would give me th...
Marketing marketing list listbot listbuilder service archiveYou know how difficult it is to drive traffic to your site. The sheernumbers of websites make it all too easy to get lost in the crowd. Searchengines are becoming less effective at keyword searches, banner advertisinghas a lower clickthrough rate tha...
Marketing marketing postcards desktop screen users willEvery small to mid-sized business owner would love to know how to effectively keep a pulse on their marketing and customer service efforts. The common barrier that all companies run into is how to cost effectively measure and control this process. Ho...
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