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Determining Visitor Types by: Susan Friedmann The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioni...
Marketing marketing types peopleKnowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your co...
Marketing marketing writing radio words write itapossThe internet is everywhere. Many investigate those they do business with or come across in their lives on the internet. People even check on their dates. This practice has become so common that it has spawned new terminology: it is called "googling"...
Marketing marketing search internet name results listingThe “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...
Marketing marketing positioning brand brandingTen Amazing Ways to be More Attractive at a Trade ShowHere are ten ways even the smallest budget can incorporateto attract more at the next trade show. You can even usesome of these at speaking engagements.1. Have a visual point at your booth like a...
Marketing marketing attractive name evenWe all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discountin...
Marketing marketing knives valueTURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel PeeblesPeople don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something....
Marketing marketing buying problem theyrePick up the stack of mail that you receive in the mail today.How much of it do you consider “junk” mail? Do you stand overthe wastebasket and take the “he loves me, he loves me not”approach to it tossing about every third piece in the trashwi...
Marketing marketing mail trash junkGetting publicity to attract attention and get the word out in your local area, field, or industry is crucial to jump starting any marketing or promotion effort. Ask any editor most news releases end up in the trash can or recycling bin. But how do y...
Marketing marketing release news theyRecently I was watching one of Bob Proctor's videos from his 'BornRich' seminars and was hit with this powerful insight.In the very last video of the video set Bob walked on stage with anhourglass and set it on the podium he was standi...
Marketing marketing hourglass sand chamber