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Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method sa...
Marketing marketing people response longHere is the basic format for a Press Release: (You can also receive it via email at:mailto:prsample@emailexchange.org )Subject of email should read: Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ] [ For the BODY of you...
Marketing marketing email subject message release name short sentenceThe Big-Pay Off Brand Value by: Beth Brodovsky Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effect...
Marketing marketing brand time value theyTo Rescue Your Graphic Design Project When All Else Fails by: Dali Bahat Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo befor...
Marketing marketing graphics graphic message productMany years ago, when I was first learning about optimization and search engine submission, I looked everywhere on the Web for an easy tutorial that explained step-by-step how to submit a website to search engines and directories. I couldn’t find on...
Marketing marketing search pages miami submission engine weddingIf you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be cap...
Marketing marketing book business review authorHere’s a fairly common mistake that is made by the newbie to the pay-per-click scene.So you’ve started a Google AdWords campaign, and you’ve registered as an affiliate with several different products, and you’ve found at least one product tha...
Marketing marketing company youve wasnt littleThese tips will go a long way to help your Signature Files (Resource Box or Byline) have the effect it ought to have. 1. You SIG File should not be more than six to eight lines. Do not cram all the programs you have into your Signature File. It turns...
Marketing marketing file reader weekly makeThe first rule of PR Rainmaking is to approach reporters as customers.Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.For this journey, there may b...
Marketing marketing stories editors storyTime was when you could tell the good guys fromthe bad just by taking note of the color of the hat thatthey wore. A white one always meant that they were good and could be trusted to do the right, andhonorable thing.Those who were in black hats were...
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