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Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.Dede Hall, author of The Sta...
Marketing marketing book stores giftSmall business owners often make the mistake of believing that they can get by writing their own copy for their marketing materials. Even big corporations sometimes fall into this trap believing they can be just as effective handling copy development...
Marketing marketing professional copywriterWell, Let's Talk MULTI-STREAM !And I don't Mean The Mississippi!Everywhere you look these days you see a web site or a new bookclaiming the site owner or book author has made MILLIONS on theInternet. Yes, a few have made it big, but the vas...
Marketing marketing multi income revenue intoThere are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.An “op-ed†gets i...
Marketing marketing issue statement expert problemMost of us have an inherent need to be liked. We wantto be nice guys or gals and it upsets us when we receive angry emails or flames.Well if you're going to do business online you're goingto have to learn to deal with them. No matter how ni...
Marketing marketing receive online businessBenefit to buyer. In a nutshell, how your product willbenefit the buyer - using the right attitude - is 95% of marketing!Marketing is not telling your reader about you and your product...marketing is telling the reader what your product can do (benef...
Marketing marketing product buyer theyI'm positive you've done the same thing as me. Wondered aboutwhat exactly it is that separates those who we deem to be"successful" (and look up to), from those who are not.Talent, ambition, vision, sacrifice, stick-to-itiveness andresilienc...
Marketing marketing esteem whenAloha !!I'm lucky to live in Maui, Hawaii. Surrounded by the "mightyblue", it's difficult not to think of waves! Will you spot the nextReal Internet Tidal Wave? You can't afford not to! Read on ;-)Did you know that many colleges and hi...
Marketing marketing network wave companies waves products peopleI am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!"You can't have a conversation today for more ...
Marketing marketing branding campaign brandDo you remember all the anxiety about Y2K in 1999? It created a "hot market". A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, ...
Marketing marketing market business profit existing