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There are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.An “op-ed†gets i...
Marketing marketing issue statement expert problemIf there is one thing that gets marketing geeks all sweatyand excited, it's something new that promises to help us getthe attention of our target market.It's little wonder that marketers are excited about thepossibility of using rich media ...
Marketing marketing email media rich fromMost of us have an inherent need to be liked. We wantto be nice guys or gals and it upsets us when we receive angry emails or flames.Well if you're going to do business online you're goingto have to learn to deal with them. No matter how ni...
Marketing marketing receive online businessYou set up an affiliate program for your website and some affiliates signed up. But now you see your affiliate sales are less than delightful.Your first thought may be that affiliate programs don't work, but you know others sites are making them...
Marketing marketing affiliates affiliate themAloha !!I'm lucky to live in Maui, Hawaii. Surrounded by the "mightyblue", it's difficult not to think of waves! Will you spot the nextReal Internet Tidal Wave? You can't afford not to! Read on ;-)Did you know that many colleges and hi...
Marketing marketing network wave companies waves products peopleBefore the widespread use of the Internet, working foryourself was a much tougher undertaking than it is today.With over 13 million people claiming the status of"self employed," sites have sprung up online to fill this niche and offer help through a ...
Marketing marketing projects sites onlineI am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!"You can't have a conversation today for more ...
Marketing marketing branding campaign brandToday I'd like to share with you just two tiny changes Imade in my online marketing campaign recently. While thechanges I made took literally minutes, the results havebeen nothing short of spectacular.Chances are, you are making at least one of ...
Marketing marketing email signature message formWe all have a dream. Maybe that dream is to find spiritualcontentment, or maybe that dream is to have a healthy, happyfamily. Maybe that dream is just having enough time to play allthe golf you want. Whatever dreams we have, they help dictate whowe a...
Marketing marketing dreams dream mostDo you remember all the anxiety about Y2K in 1999? It created a "hot market". A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, ...
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