From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefit...
Writing writing copywriter keyword theyIf you own a website then you must get it search engine optimized. It is very important because it is due to search engine optimization, that you can actually get benefits from an online business. For getting good results, it is inevitable to develo...
Writing writing content search engine optimization bestLast week in our training course "Writing for the Web", I was asked about those long sales-y pages that you see for certain products online - you know the ones I'm talking about. The ones that go on and on and on for 5 or 6 presses of the page d...
Writing writing short customerPresent the key points and look more confident. You have been asked to present a report to management. You have two hours worth of information but only 20 minutes to speak. What a dilemma! How do you get your message across? How will you decide what...
Writing writing management presentation messagePreparing a speech can be like sculpting. You keep removing the excess clay until you have your work of art. If you want to start your presentation with a bang instead of a bust avoid these ten mistakes. These tips will show you how not to start your...
Writing writing start presentation donapost audienceContent creation can be considered the 'backbone' of most online businesses because it is use in many aspects of their online marketing strategy. Websites, blogs, newsletters and so forth require good quality information and a well planned ...
Writing writing online strategy content informationThe wrong thing for you to do is to immediately start writing the speech. Yet that is the strongest impulse you will feel. Fight that urge and instead think about what you want to accomplish. Ask yourself the following important questions and then st...
Writing writing message speech write mightWhen writing articles you want to be respectful of your readers' time. Like yourself they also have 'things to do' and usually not enough time to do them. Reading articles does however take time therefore authors must be more appreciat...
Writing writing article articles time read readingEver wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And...
Writing writing time copywriting workCopywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all.From traditional direct mail and now to the internet, the power of words has already mad...
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