The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is wort...
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Writing writing idea reader somethingGive Your Readers A Sample by: Jean Fritz Manufacturers of food products are masters at marketing. When they launch a new product, they hire crews of merchandisers to pass out samples and coupons during peak grocery shopping times. The result ...
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Writing writing leave life heart right hereAt some point in their careers, many writers may teach writing courses, either before a “live” classroom audience or, these days, online. But how does a new teacher develop that first course proposal? What elements should go into it?Sometimes a p...
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