45 articles on "branding"

Creating An Unconscious Brand

Creating An Unconscious BrandBranding is a big topic in today's business world. Everywhere we look we can see examples of branding. Just think of companies like McDonald's, Coca Cola, and Toyota. These companies work hard to create and main...

Women  women brand branding creating companies
Book Summary The Brand Called You

This article is based on the following book: The Brand Called You:“The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press 2003...

Business And Finance  business finance brand book personal branding
Lessons from the Power Brands

Lessons from the Power BrandsYou have heard of power brands like Harley-Davidson, Nordstrom, and Domino’s Pizza. Their names evoke specific emotions and feelings. Each of these brands stands for something special. They are the modern day version of...

Business And Finance  business finance brand clients branding brands
Does your pharmaceutical product appeal to the doctors or to the patients

Pharmaceutical brand owners have to consider three major groups in their marketing strategies: the physicians, healthcare payors and the consumers. Dependant upon who is making the purchasing decision, the branding has to be geared at the members of ...

Marketing  marketing brand name prescription archetypes branding product
Stop Branding Your Products and Start Branding Yourself!

Branding has power. Real power. A power that you canmeasure. But for those of us who have the dream ofcreating our own Internet Empire from our home cubicleor kitchen table, the Real Branding Power comes notfrom branding your business or product, but...

Marketing  marketing branding internetself rick power
Business Branding

Business Branding by: Nell Taliercio Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. Th...

Business And Finance  business finance company branding important slogan logo
Partnership Marketing for Greater Traffic

Title: Partnership Marketing for Greater TrafficAuthor: Barrett NiehusURL: http://www.freetrainer.comArticle URL: http://www.realtysoftware.org/articles/pos14.htmLicense: Publish freely both online and offline. Please includeresource boxWord count: 5...

Marketing  marketing benefit branding product products partners relationship
Build Your Brand Quickly With Controversy

Do want a powerful branding strategy? Take a controversial position. Offend someone and attract your target market. But you have to pick your position and enemies carefully. Don't offend your fans or best customers. Book publishers,movie produc...

Marketing  marketing controversy movie powerful death people branding
Packaging Web & Graphic Design Services by Cartmell Design

Website Design Effective website branding and marketing is crucial in the globalised marketplace. Presenting a visually striking and professional image with a website is essential, to capture the attention of potential customers. Getting a website ...

Web Development  development design branding packaging graphic
Branding It's more than a logo

Branding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...

Marketing  marketing logo brand branding image about