45 articles on "branding"

Branding In Printing

Branding In Printing by: Florie Lyn Masarate When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more ...

Web Development  development branding business printing
Branding = Focus

Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...

Marketing  marketing brand focus branding brandaposs
Branding on the Web is like Mining for Fools Gold

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!"You can't have a conversation today for more ...

Marketing  marketing branding campaign brand
*Winning* With Branding

Winning With Branding by Laurie RogersIf I were to ask you what K.D. was, you would undoubtedly know it is a short form associated with Kraft Dinner. Thereprobably aren't many people who have not heard of "KraftDinner" or who have not eaten it a...

Computers And Internet  computers internet people branding
Build Your Business Through Brilliant Branding

Build Your Business Through Brilliant Branding by: Wendy Maynard Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It ...

Marketing  marketing company customers branding business