45 articles on "branding"

Side-Step The Big Business Branding Techniques That'll

From the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...

Marketing  marketing itaposs branding message advertising
Are You Brand Worthy?

Are You Brand Worthy? by: Kim Castle Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or s...

Business And Finance  business finance branding service
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd... by: Radhika Venkata Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers... No...

Online Business  online business branding unique email customer
Is There a Brand in Your Stand?

Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim "brand or die". Good,...

Marketing  marketing brand branding companies
Shattering the Branding Myths

Shattering the Branding Myths by: Diane Hughes If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about b...

Online Business  online business branding brand logo
Branding for profits

Branding for Profitscopyright 2002 Pavel LenshinGeneral meaning of the Brand is quite abstract. In short,brand is the image of your product, if we speak aboutproduct branding and/or the image of your company if we dealwith corporate branding or, in c...

Business And Finance  business finance brand branding market
Why Branding Is Vital For Your Home Business Success

Why Branding Is Vital For Your Home Business Success by: Mal Keenan On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as cle...

Online Business  online business building branding internet name
Branding = Focus

Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...

Marketing  marketing brand focus branding brandaposs
Repetition is the Key to Brand Development

Online brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next most logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment ...

Marketing  marketing branding brand identity will
Corporate Branding – Don’t Forget Your CDs!

Corporate Branding – Don’t Forget Your CDs! by: Adam Platzer Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or ...

Marketing  marketing media logo company branding brand printed