I didn't plan to get a marketing lesson. I really just wanted a steak chalupa! But as I went through the Taco Bell ordering line, my day took an interesting twist.I've always been one to give compliments when they were due. So, after receiv...
Business And Finance business finance fred fact people customersA man went into the local Big and Tall Man's store several times looking for a job. Finally, on his seventh visit, the store's owner told him, "I will tell you what. I have this suit here on the shelf that has been here for years. I cannot ...
Business And Finance business finance suit customerThings are rough today for online businesses. The economy is struggling to get back on track. Spam is clogging up the inboxes of everyone, making email marketing less effective. And anti-spam software seems delighted to target legitimate email as jun...
Business And Finance business finance customers email send product offer marketingYou can get all the hits you want, but if it doesn'ttranslate into customers and sales, then you have hits andthat's it! The average surfer spends about 26 seconds onyour web page. So, how do you turn those hits intocustomers and sales? 1,2...
Business And Finance business finance customers sales customer hitsHave your customers publish an online diary insteadof giving you a testimonial. The diary would includeregularly updated entries of how customers are usingyour product to improve their life. You could givecustomers a free product or a rebate in excha...
Marketing marketing diary product customers onlineThe Working Case Study by Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. T...
Writing writing customer case project studyThe Power of Possibilities by: Lori Osterberg Did you know the one thing that holds most people back is the simple fact that they think too small? What separates the average business owner from the super successful isn’t her timing or her reso...
Marketing marketing business people customer small localCombine Your Yellow Page Ad and Web Site for Maximum Profits by: Dr. Lynella GrantA Yellow Page Ad isn't Enough Any More An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Since most customers ...
Marketing marketing yellow business internet customersEvery month I volunteer my services at the local "Entrepreneurship Center". This is a municipally funded program and an excellent resource for budding entrepreneurs. It's a one-stop shop, almost like a shopping mall for anyone wanting to start a...
Business And Finance business finance customer customers sales times1. Offline Directory - Create an online directory ofoffline resources. You could include names, phonenumbers, addresses, etc.2. eBook of Reviews - Publish an ebook of stuffthat's related to your target audience that you couldreview like products...
Marketing marketing customers mail ebook list publish