169 articles on "headline"

10 Tips for Writing Web Copy

10 Tips for Writing Web Copy by: Joe McHenry One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do t...

Online Business  online business product headline change service
Go Beyond The Headlines and Hype - Do Your Due Diligence!

Whether online or offline, we are constantly exposed to all sortsof headlines and hype that will try to grab our attention for onereason or another. It is important to go beyond the headlines andthe hype, especially when it comes to business opportun...

Business And Finance  business finance story real headline people might
10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed inf...

Marketing  marketing prospect headline coupon advertorial
Headlines That Sell!

The idea is to catch their ATTENTION.You might have the best product or service in the universebut if no one reads your email, no one will ever know about it.How many emails do you receive daily?And, how many of those emails do you delete automatical...

Marketing  marketing headline email words about
Four Ways To Make Your Web Copy SELL!

Is your web site getting visitors, but not selling anything?It's the most common problem on the Internet.If you check your web site statistics, you'll notice dozens,hundreds, even thousands of visitors stopping at your site,pausing for a mi...

Web Development  development opening headline donapost
Eyes on your eCommerce Website

Eyes on your eCommerce Website by: Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media h...

Online Business  online business itaposs headlines link sure
Fundamentals of Headlines, Copy and Design in Communication

While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and por...

Business And Finance  business finance message headline into
Get More Sales With Your Sales Messages

Get More Sales With Your Sales MessagesCopyright 2002 Bob LeducYou can get more sales with your sales messages by making sure they always include the following 7 key features.1. A Captivating HeadlineAlways include a captivating headline at the top o...

Marketing  marketing sales offer customers headline
Golden Rule Writing For The Web

Think like a pro to write website content like a pro. It may be easier after reading this short writing tutorial and learning my Golden Rule Writing for the Web. Most site owners feel inadequate when it comes to writing about their business unless ...

Writing  writing content headline look
Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headlinecontributes to 80% or more of the success of any ad, article, orsales letter.One direct marketing expert goes so far as to credit the headlinewith 100% of the success or failure of any ad or sal...

Writing  writing headline sales reader read