169 articles on "headline"

The Three Cs of Writing an Excellent all Purpose Headline

The Three Cs of Writing an Excellent all Purpose Headline by: Steven Boaze Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if t...

Writing  writing headline words headlines good
10 Simple Techniques To Make Your Ad Get Powerful Attention

10 Simple Techniques To Make Your Ad Get Powerful Attention1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.2. Make your products list of benefits and features s...

Online Business  online business attention headlines product
Kick-Starting Body Copy

Kick-Starting Body Copy by: Patrick Quinn Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a sta...

Marketing  marketing headline benefit promise
STOP! Reading the Headlines and Live Your Own Life First

STOP! Reading the Headlines and Live Your Own Life First by: Joanne Victoria Imagine! 40 is old. The California State Supreme Court has said that when are you are 40, employers can discriminate against employees using this age as the excuse. I ...

Women  women business time headlines
Headline Junkie

Oh it's true, admit it, you can not resist those titillating text links beckoning to you to "Click Now" and "Discover SecretsRevealed" or "How to Explode Your Traffic". You ask yourself, canthey really believe I would be so naive as to click on ...

Online Business  online business offer headlines words
Close More Sales With A Strong P.S.

While a headline is designed to grab the reader’sattention, the P.S. is the workhorse of your salesletter that actually closes the sales and puts moneyin your bank account.Statistics show that a strong headline is a must tohold the reader’s atten...

Marketing  marketing customer give headline sales
Headlines Your Big Opener

The headline is probably the most important thing onthe most important page of your web site.Yet far too many web designers ignore its power andsimply put up a meaningless statement: "Welcome to mysite."If your headline doesn't grab the attentio...

Web Development  development headlines words headline most
10 Ways To Improve Your Print Ads

10 Ways To Improve Your Print Ads by: David Coyne1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon th...

Marketing  marketing headline prospect percent
Fundamentals of Headlines, Copy and Design in Communication

While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and por...

Business And Finance  business finance message headline into
What you absolutely must know about writing headlines

It is very important that your headline causes the buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say “I want this” or “I don’t want this...

Writing  writing headline product decision buyer