The closeness between the words "new" and "news" provides a telling clue to how easy it can be to get media coverage for something that's new. By definition, the media are in the business of covering what's fresh, what's unprecedented ...
Computers And Internet computers internet product media release headline wouldPut yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...
Marketing marketing headline headlines digital throughPerhaps the most revered of all marketing books is "Scientific Advertising" by Claude C. Hopkins. And why not? It's been dampening enthusiasm, mauling budgets and scuttling good ideas for nearly a century."Sacrilege!" I hear you cry. "'Scie...
Marketing marketing testing advertising itaposs headlineIf you want to maximize your sales, then your ad copymust open up with a GREAT headline that declares:"Here's The BIG Benefit You'll Get When You ReadWhat's Below!"It must GRAB your prospect's attention!But it shouldn't sound...
Writing writing headline ounce send sameBreathe New Life Into Your Half-Dead Website By Using Words That Sell by: David Peterson This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words a...
Site Promotion site promotion font headlines itapossIf you are reading this first sentence then the answer is yes. You see, the objective of the headline is to get the reader to keep reading. Whether it’s an article, a sales letter, an ezine ad or just the subject heading in an email, the objective ...
Writing writing headline word words powerful inverted reader letters Release, An Alternative For Paid Advertisement. Step 1 by: Emma okafor What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, o...
Marketing marketing story release headline press about"How to Transform a Boring Message Into A Killer Cover Letter"The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it to your cover lett...
Business And Finance business finance attention cover letter hiring headlineI'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...
Marketing marketing sales letter formula headline effectiveCuriosity. Intrigue. Mystery. All strong components that grabreaders of your headlines by the ear a quite literally drag theminto the rest of your copy.Of course, if you’ve spent anytime studying headline creation,you know that the headline can mak...
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