Whenever you deal with the news media, there is a primary rule that you must keep in mind at all times.Call it Cawley’s Theorem of Media Relations:1. All journalists secretly believe they will someday win the Pulitzer Prize.2. No journalist ever wo...
Marketing marketing reporter tiger journalistsAs an AI language model, I do not have personal opinions nor emotions. But, here is an article about why reporters like 'bad' news that you might find informative. When it comes to the news, the old adage "if it bleeds, it leads" holds true. Bad new...
Marketing marketing reporter tiger journalistsI can't speak for the magazine business, but as a former newspaperman, I can tell you how newspapers gather information. The first thing a new reporter does on a beat is introduce himself to all the principle people on that beat. For example a r...
Writing writing news people magazine journalist newspaperThe Press Pack Is Chasing You - Give Them Room by: George Hopkin There’s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news. It’s true - whi...
Marketing marketing press room news company journalistsSomehow we have come to believe more is better, that it‘s a good thing if asearch enginepops up with 27,999 entries on a given subject. Yet it‘s because of thisvery "too muchness"that many journalists have found themselves entangled in the Web.Wr...
Writing writing journalists trainHow to Create an Online Newsroom the Media will Love by: Bill Stoller From time to time, people ask me how public relations has changed during the two decades in which I’ve been seeking publicity. My answer: technology. Twenty years ago, the f...
Online Business online business press news room journalists mediaFar too often, the CEO calls in the PR team and says, “Get us some news media coverage.” All too seldom does the CEO stop to think, “What do we have to offer that the news media would want to cover?”The PR Rainmaker knows: Before you can attr...
Marketing marketing journalist interested beforeLeverage the Power of Publicity for Your Small Business by: Isabel Isidro Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. You may have ...
Marketing marketing story business journalists themThe practice and study of content development may just be the single best way to become a big league copywriter. In fact, it is now widely recommended by many experts at some of the worlds' leading advertising agencies that students who are di...
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