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Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they’re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, h...
Marketing marketing newsletter designAs long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. That is the litmus test of keeping y...
Marketing marketing business clients donapostYour Website offers your business a unique benefit you may not be aware of valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors' experience, ...
Marketing marketing pages visitors informationThis past week, I had another ezine publishercontact me and ask if I would be willing todo an interview for an article he was writing.I am telling you this because one of the questions he asked got the light bulb blinking.The question "How did you le...
Marketing marketing time spend learn work peopleDo you think because you have a web site, they will come?Do you think everyone is your prospect?Who is your targeted niche market?· Small Business Owners· Doctors· Homeowners· ExecutivesDo you want to maximize your efforts, spend less money and t...
Marketing marketing market niche productHave your customers publish an online diary insteadof giving you a testimonial. The diary would includeregularly updated entries of how customers are usingyour product to improve their life. You could givecustomers a free product or a rebate in excha...
Marketing marketing diary product customers onlineWhat people want online is a question guerrillas ask themselvesa lot. Whether it's for fun or work or something else,understanding a consumer's motives once he or she logs on is anecessity. But the experts don't seem to agree on what p...
Marketing marketing online people percent news wantMailing lists in the form of discussion groups have been inexistence since the 1960's and were used as a way to shareinformation. They were called (and are still called)"Usenet", "Newsgroups", "News" or sometimes "NetNews". Inthe mid 80's E...
Marketing marketing ezine elist service companies freeSales letter not pulling like you want? Need a quick “fill inthe blanks” formula for marketing your next product? Here are 20essential components of the hard-selling sales letter:1) Does your headline speak directly to your potential customerand ...
Marketing marketing letter sales product customer service themHave you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport you’ve actually got the...
Marketing marketing prospect people language