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So... you have a website. You've invested a pretty penny in its development. As fantastic as it may be, think of your website as one little brochure lost in a storeroom amidst millions of other brochures. Will anyone ever find it?Without an emai...
Marketing marketing prospective digital willThe “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...
Marketing marketing positioning brand brandingSynergy Integrated MarketingWhere chaos begins, classical science stops. There has always been ignorance about disorder in the atmosphere, in the turbulent sea, in the fluctuations of wildlife populations, the oscillations of the heart and brain........
Marketing marketing apos boxes ideas chaos otherI've never used a mailing list broker. Reason? When I first started doing postcard mailings back in 1996, I could barely afford to pay my house rent. So, renting a mailing list was out of the question. One of the advantages of operating on a low...
Marketing marketing list names friends family mailing directoriesWhether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. The practic...
Marketing marketing writers writer editor story specific publicationsAnyone who has ever succeeded in doing business on the Internethas discovered the importance of finding their niche market.Finding your niche market means discovering which product orservice to sell, and then locating the people that are interestedin...
Marketing marketing niche masks people offerIt’s strange, but I lost a "friend" on Sunday, February 3, 2002. You might be thinking, "What’s so strange about that? It’s unfortunate, but it’s a fact of life that we will see friends pass away."What’s so strange is I never met this "frie...
Marketing marketing dale success articles strange internet neverCreating powerful headlines is perhaps the single most importantaspect of any marketing copy you create. The way they are craftedwill determine whether prospects stand up and shout "tell me more"or just surf on by without a second thought!Here are so...
Marketing marketing headline headlines important powerful clickI recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had the greatest impact on the buyer's decision to buy a certain car. What they discovered surprised them. Most of the new car owne...
Marketing marketing product emotional describe salesContact Management by: Julie Chance Gain Control of Your Marketing Efforts and Assure a Steady Flow of Clients When it comes to marketing, do you ever feel like you are at the mercy of the tides – following up on a referral here, chasing a lea...
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