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by Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while w...
Marketing marketing rate subscribers ryanThe acronym USP (Unique Selling Proposition) was created byRosser Reeves, marketing expert in the 1960's. Over time,his concept has been used by others, called different namesby different individuals and pretty much has taken on a lifeof its own...
Marketing marketing business unique selling aboutVisitors come to your site and don't buy on their first visit.It often takes 6-7 visits before they buy. So, how do you gettheir business if they don't come back? For that matter, how doyou get them to come back? One answer is to run a cont...
Marketing marketing contest referrals wouldPerhaps the most revered of all marketing books is "Scientific Advertising" by Claude C. Hopkins. And why not? It's been dampening enthusiasm, mauling budgets and scuttling good ideas for nearly a century."Sacrilege!" I hear you cry. "'Scie...
Marketing marketing testing advertising itaposs headlineDo you use your own virtual server to send out your magazine? I do. Be warned, I have discovered bad things that can happen when you don't check your server before you send to your list.Last week, I was getting ready to send out to my subscriber...
Marketing marketing list change newsletter server sendWhy You Shouldn’t Give Away Free eBooksIf Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:As a promotion for your main productAs a bonus to enhance your product offer...
Marketing marketing ebook ebooks internet brandable awayCopyright 2005 Mal KeenanNiche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or servi...
Online Business online business marketing users blog niche millionOne of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in...
Marketing marketing business card cards etiquetteWhy Aren't You Using Freebies to Get More Customers? by: Alan Fairweather Don't you just love a freebie? I know I do. I've been in two situations recently as a customer, when I received an unexpected freebie. After ordering my us...
Marketing marketing customers give people freebieColorado Creative Music Case Study Part 2 by: Anastasia Kurdina STEP Analysis The STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall in...
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