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Public Relations — A Free Lunch? by: Claire Cunningham Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there'...
Marketing marketing publication releases case credibilityE-Newsletter Layout: Add White Space to Improve Readability by: Richard Cunningham White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It’s tempting to pack a business e-new...
Marketing marketing newsletters paragraphs newsletter content katz book audioViral Marketing by: Rajitha Dahanayake What is Viral Marketing? “Viral marketing is word of mouth marketing on the web. In other words it is the “e” term for word of mouth marketing.” Viral marketing was born in 1996. Viral marketing mes...
Online Business online business marketing viral service message based spreadThe impact of the Internet on the perceived value of information is just as huge as anybody would ever think. Undoubtedly, Internet changed the way people learn and search for useful information. Before the arrival of the Internet culture, individual...
Marketing marketing internet useful magazine congregating classroomsDo you know that according to WebSideStory, an analytics firm, in2003 medium to large Web sites got an average of 13.6% of trafficfrom search engines? Do you realize the power in that one simplestatement? Search engine marketers trying to get new bus...
Marketing marketing search engine traffic scorecardingEditorial Calendars: A Key to Publicizing Your Businessby: Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspWhat is the one thing that all of the best public relationsagencies do...
Marketing marketing editorial calendars publicity publications newsletterIn today's digital age, businesses no longer rely on printed yellow pages for advertising their products or services. The rise of the internet and smartphones has made it easier for consumers to find what they are looking for on Google, Yelp, or othe...
Marketing marketing yellow directory customers search yearPyramid schemes are fraudulent scams that promise quick and easy riches. They operate by recruiting participants who are encouraged to pay an upfront fee in exchange for a chance to earn income from the recruitment of others. However, this scheme is ...
Marketing marketing program programs claims distributors salesInternal Linking – An Introduction by: Vikas Malhotra The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architec...
Marketing marketing linking links internal pagesEver wonder what happens to all of thosefree sites, free auto-responders, free affiliatelinks and everything else once they are abandoned and forgotten.You and I are probably both guilty of creatingand abandoning a lot of auto-responders, freesites,...
Marketing marketing abandoned junk