7,171 articles on "marketing"

Public Relations — A Free Lunch?

Public Relations — A Free Lunch? by: Claire Cunningham Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there'...

Marketing  marketing publication releases case credibility
E-Newsletter Layout: Add White Space to Improve Readability

E-Newsletter Layout: Add White Space to Improve Readability by: Richard Cunningham White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It’s tempting to pack a business e-new...

Marketing  marketing newsletters paragraphs newsletter content katz book audio
Viral Marketing

Viral Marketing by: Rajitha Dahanayake What is Viral Marketing? “Viral marketing is word of mouth marketing on the web. In other words it is the “e” term for word of mouth marketing.” Viral marketing was born in 1996. Viral marketing mes...

Online Business  online business marketing viral service message based spread
Valuable and Useful Information to Boost your Internet Marketing Career

The impact of the Internet on the perceived value of information is just as huge as anybody would ever think. Undoubtedly, Internet changed the way people learn and search for useful information. Before the arrival of the Internet culture, individual...

Marketing  marketing internet useful magazine congregating classrooms
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download

Do you know that according to WebSideStory, an analytics firm, in2003 medium to large Web sites got an average of 13.6% of trafficfrom search engines? Do you realize the power in that one simplestatement? Search engine marketers trying to get new bus...

Marketing  marketing search engine traffic scorecarding
Editorial Calendars A Key to Publicizing Your Business

Editorial Calendars: A Key to Publicizing Your Businessby: Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspWhat is the one thing that all of the best public relationsagencies do...

Marketing  marketing editorial calendars publicity publications newsletter
Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy

In today's digital age, businesses no longer rely on printed yellow pages for advertising their products or services. The rise of the internet and smartphones has made it easier for consumers to find what they are looking for on Google, Yelp, or othe...

Marketing  marketing yellow directory customers search year
How To Avoid Getting Scammed By Illegal Pyramid Schemes

Pyramid schemes are fraudulent scams that promise quick and easy riches. They operate by recruiting participants who are encouraged to pay an upfront fee in exchange for a chance to earn income from the recruitment of others. However, this scheme is ...

Marketing  marketing program programs claims distributors sales
Internal Linking – An Introduction

Internal Linking – An Introduction by: Vikas Malhotra The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architec...

Marketing  marketing linking links internal pages
Abandoned Empires

Ever wonder what happens to all of thosefree sites, free auto-responders, free affiliatelinks and everything else once they are abandoned and forgotten.You and I are probably both guilty of creatingand abandoning a lot of auto-responders, freesites,...

Marketing  marketing abandoned junk