7 Ways to Become an Obvious Expert in Your Field by: Roger C. Parker Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resour...
Marketing marketing newslettersout prospects create newsletterDemystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1 by: Robin Nobles...because your online success depends on getting accurate keyword counts! The root of all success in search engine marketing begin...
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Marketing marketing testing variable tracking eachThe Truth in Advertising by: Jane Jarvis Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be...
Marketing marketing truth evidence claimsThree Big Ol' Tips for Better Sales Letters by: Matthew Cobb Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wa...
Marketing marketing olapos price sales tips reason letter readersWhy are Napster, Gnutella and similar sharing programs so loved? For the same reason that Microsoft is so hated.Microsoft, though dealing with the most advanced technology, is imbued with the old Superior-to-Inferior philosophy, a philosophy that is ...
Marketing marketing superior peer small people philosophy inferiorAs a business owner, it is crucial to keep your customers and potential clients interested in what you have to offer. One way to do that is by writing articles to publicize your business. Articles can help you gain credibility, build brand awareness,...
Marketing marketing articles ezine siteAs a website owner, you may be wondering why fonts matter. Is it really just a matter of style or do they play a more important role in website design and user experience? The truth is, fonts are more than just a visual element. They can impact the ...
Marketing marketing font preferred fonts bestIn today's fast-paced and highly competitive marketplace, it's more important than ever to keep your customers close and your competition even closer. The success of your business hinges on your ability to build strong relationships with your custome...
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