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to Make More Money? Fish in a Bigger Pond! by: Kimberly Stevens Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan’s turn. “When I first started my business, I felt uncomfortabl...
Marketing marketing clients price business rate willThe title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headli...
Marketing marketing headline headlines themIs it legal? – Indecent naming with traditionWhen Mitsubishi launched a new car with the name „Pajero“ on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due t...
Marketing marketing name fcuk thereBy Andrew EatonThe difference between having an ultra-attractive e-book cover and an average one can be the difference between an e-book with five downloads, or an e-book with five thousand downloads. Distinctive and professional e-book covers are pr...
Marketing marketing create ecovers book ecover professional peopleThere are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.An “op-ed” gets i...
Marketing marketing issue statement expert problemIn the past week, I was amazed at something that happened. 10 different people within an 8 hour period of each other tried to order an ad for the exact same product (actually business opportunity would be a better description). Now at $107 a pop most...
Marketing marketing business marketers internetIf you are doing business online then you must have an email contact list. It is absolutely essential that you be able to email your list of subscribers,customers, hot prospects or general permission based list of non-customers with information about...
Marketing marketing email list customers attention alertWhen is Enough marketing Enough? Never! Never! Never! When your competition decrease marketing, thats the signal to increase yours. First; Don't try to re-invent the wheel, watch what yourcompetitors are doing and what they're not doing. Re...
Marketing marketing business neverIt is common knowledge that customers are the lifeblood of businesses. Let’s face it, if you don’t have customers, you don’t have a business. Yet, while most businesses say that the customer is an important part of their business, their actions...
Marketing marketing customers customer research marketIf you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies thatyou have overlooked?1 Teamwork:Hook up with a fellow publisher who does not compete directlywith you. I do this to find ou...
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