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How to Create a Media Frenzy for Your Book by: Dr. Jamie Fettig Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air. Prepare talking points bef...
Marketing marketing book press media radio aboutProofreading for Profits by: Roger C. Parker How to avoid mistakes that undermine your credibility You’re probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you...
Marketing marketing check spell words makeThink you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do th...
Marketing marketing business writer time product excuseUse Internet Marketing to Bring Customers to Your Local Business by: Raynay Valles Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It's an expe...
Marketing marketing business customers waysThe Internet has always been home to the weird and thewonderful, but in the past few weeks I've discovered some strangenew phenomena that left me slightly perplexed.Going online a couple of weeks ago I came across an animatedmouse on a motorbike...
Marketing marketing internet users online rich fromKick-Starting Body Copy by: Patrick Quinn Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a sta...
Marketing marketing headline benefit promiseHere is the basic format for a Press Release: (You can also receive it via email at:mailto:prsample@emailexchange.org )Subject of email should read: Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ] [ For the BODY of you...
Marketing marketing email subject message release name short sentenceIncorporate Humor in Your Next Speech by: Stephen D. Boyd Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humor and that it is a valuable tool in speaking. App...
Marketing marketing humor audience speechYou Can't Direct The Wind But You Can Adjust The Sails by: Dan Hamilton Dear Friend, Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure t...
Marketing marketing success rules firstPlay it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...
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