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Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers. By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with...
Marketing marketing ezine readers value experienceYou've taken your business to the Internet, developeda web site that SELLS and you've automated your salesprocess. So, where is all of the traffic? How come yourhit counter isn't going through the roof, and where arethe sales?Now, it&a...
Marketing marketing business offline advertisingAre you busy or are you productive? The question is innocent enough. But can you handle the truth?Recently I was doing some consulting with a client who carefully examined how his sales representatives spent their time. He concluded that they actuall...
Marketing marketing sales time doingYour Platform...and Why it Can Make or Break Your Business by: Suzanne Falter-Barns Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those all-important others, your...
Marketing marketing platform media workThe modern age has made it possible to communicate with people on the other side of the globe through cell phones, the Internet and several other forms of contemporary media. However, sending and receiving a mail personally will still hold a specia...
Marketing marketing mailing wouldThe use of signs and other advertising displays in a business are nearly a requirement for proper business functioning in the civilized world, but in this day and age, when many have learned to ignore traditional modes of advertising, new solutions a...
Marketing marketing display digital technology manyIn a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and useful approach is called the G...
Marketing marketing feature release gold technique customers productWhen it comes to marketing a business, the amount of money you need to spend is quite considerable. This is because people remember a business much easier when they are exposed to its brand name repetitively through engaging products. There are diff...
Marketing marketing business customers prospective fromPress Releases for Every Occasion by: Bill Stoller To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back an...
Marketing marketing release press news justChanging Your Position When There's Competition by: C.J.Hayden Are you finding many of your best prospects already working with competitors? When you pursue a new opportunity, is someone else capturing the prize? Maybe it's time to re-...
Marketing marketing market clients might