7,171 articles on "marketing"

Engage Your Customer – Write About Benefits

Engage Your Customer – Write About Benefits by: Glenn MurrayThink quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for anoth...

Marketing  marketing benefits customer customers know
Where Can I Get Clients From?

Where Can I Get Clients From? by: Sue and Chuck DeFiore The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we&ap...

Marketing  marketing market target clients
Beetle Bailey and Presentation Skills

Beetle Bailey and Presentation Skills by: Larry Tracy In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's pr...

Marketing  marketing audience presentation point
The Power of Word of Mouth

Power of Word of Mouth  by: Janice D. Byer, MVA Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck H...

Marketing  marketing mouth word service about
Direct Mail Marketing Now As Easy As Email

Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS “mailing...

Marketing  marketing document price business
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How!I’ve always praised the benefits of using a newsletter to promote your music, but this ar...

Marketing  marketing newsletter people someone
Increase Your Book Sales When a Book for Sale is No Longer a Book for Sale

Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.Dede Hall, author of The Sta...

Marketing  marketing book stores gift
Candid Conservation Between Internet Millionaires

I sat around in a hotel room chatting with two othervery well-known internet marketers recently. Webrainstormed and shared observations until three in themorning :-) I thought you might enjoy the simple yetprofound insights and wisdom shared by these...

Marketing  marketing possible people they
Small Businesses Reveal Romantic Side to Attract Customers

Small businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve...

Marketing  marketing valentines customers love gift
The Great Email Debate Rich Media V. Text

If there is one thing that gets marketing geeks all sweatyand excited, it's something new that promises to help us getthe attention of our target market.It's little wonder that marketers are excited about thepossibility of using rich media ...

Marketing  marketing email media rich from