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Writing writing swipe file youaposre start© 2005 by Bruce CarlsonMaster copywriter and marketer Dan Kennedy, in his highlypopular and successful copywriting seminars, likes to tellhis students that "sometimes good enough is good enough"when it comes to a piece of sales copy.What does Da...
Writing writing swipe salesIt's Time To Start That "Swipe" File by: David B. Silva Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing. Craf...
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