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Web Copy – How Much is Enough? By Glenn Murray These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of ...
Writing writing search engines readersAs a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no r...
Writing writing reader included wordsIf you are a writer of an ebook you definitely get others to proof-read your work, right? Isproof-reading one of those tasks that if you had the option you would rather take thegarbage out to the bottom of the driveway and tolerate the stench then ha...
Writing writing proof readers servicesKeep Thy Journal Private! by: Barbara Carr Phillips If you live with other people, I know you shudder to think about what would happen if your personal journal fell into the wrong hands. Journaling is not about writing something and then leaving...
Writing writing journal familyArticle based on a friend's experienceI just wanted to share an experience I just had with my daughters, Yee Ting and Yee Sin. Yee Ting is three years old this month while Yee Sin is only one-month old. Yee Ting has always been a rather good gir...
Family family ting time mommy wouldREPRINT GUIDELINES-You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let u...
Marketing marketing describe itaposs listBig businesses do it, and now small business owners are following the trend. No, I'm not talking about spokesmodels, endorsements, or catchy theme songs although certainly you could use those if you wish. What I am referring to is Lateral Marke...
Marketing marketing soap business dish small items suppliesMost people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...
Marketing marketing brand business imageThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subjectMarketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service -...
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