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Chicken Little and the Disintermediation Myth by: Paul Shearstone If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another pote...
Marketing marketing commerce informationgic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his c...
Marketing marketing name rule times prospecteting to Today's Distracted Consumer by: Lee Traupel The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected a...
Marketing marketing messages informationAffiliate Marketing Opportunity by: Paul Colligan Every Affiliate Marketing Opportunity At Your Fingertips Making the decision to start up a web-based business is one of the best ways to take your financial future into your own hands. The dream...
Online Business online business affiliate marketing advantage opportunity everyTop Three Reasons For 'Why Your Product Is Not Selling' by: Radhika Venkata Huh? You are selling a product? I didn't know that! Why didn't you say so... So Top ONE Reason: You don't advertise. Oh...this product? They ar...
Online Business online business product people affiliate gettingBaby Shower Gift Ideas by: Adriana Copaceanu A few guests can get together and get a big laundry basket. Place in it a long clothes line with outfits, diapers, bibs, etc. pinned to it. It can also be used as a room decoration. It has a bit of ev...
Parenting parenting shower baby guestExplore A Whole New World On The Water! by: News Canada (NC)—How will you spend your precious spare time this summer? For many Canadians, making the most of it means escaping by boat to explore a whole new world on the water. You can leave all...
Recreation And Sports recreation sports boating water time boatThree years ago, Paul left his corporate job to launch hisfreelance writing career, and he’s done relatively well. He hasa group of regular clients that keep him going, and they arehappy with his work.When he first called me, he expressed concern o...
Business And Finance business finance prospecting prospects clientAs a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no r...
Writing writing reader included wordsKeep Thy Journal Private! by: Barbara Carr Phillips If you live with other people, I know you shudder to think about what would happen if your personal journal fell into the wrong hands. Journaling is not about writing something and then leaving...
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