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For most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.)The problem is, selling seems to go against those principles. Notice I said selling ...
Marketing marketing selling principles againstLet's say you want to take your spouse out to a nicerestaurant. You read the 'dining' column of your localnewspaper, and ask family or friends for recommendations.What they're doing is 'endorsing' a restaurant: 'Tha...
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