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Way back in the last century (1991, actually) a survey was conducted by my research firm, MarketWave, Inc., of over 6,000 people who were not, nor had ever been, business owners. The question was a simple one: If all obstacles were removed, would you...
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Marketing marketing future financial bestWe all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. Contact your local newspapers, and chances a...
Marketing marketing column writing makeThere are two reasons to love Google AdWords above all other pay-per-click search engines.The first is obvious: Google is used 200 million+ times a day.The second reason is that AdWords rewards advertisers who are ‘smart’, and punishes advertiser...
Marketing marketing keywords sideways highSome types of content are not good candidates for ebook distribution. To market an eBook successfully there must be a benefit to the user. Putting a novel for example, into an eBook does not necessarily guarantee its success. Just because a reader ne...
Marketing marketing ebook computer read screenBooks are about sharing our knowledge and our experiences. They articulate feelings and information for people who do not have these kinds of communication skills. If you can think, you can hear your voice. If you can hear your voice, you can write. ...
Marketing marketing ebooks ebook business will4 QUESTIONS TO ASK ABOUT YOUR BUSINESS BEFORE YOU ADVERTISENo matter what kind of business you own or manage, you are faced with selecting mediums or methods of advertising or promoting your business. It doesn’t matter if you are a retailer or a co...
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Marketing marketing tips love traffic siteAre you placing your email address and URL onall correspondence?Many people forget to add this to importantmailings and even their business cards.Today, most people prefer to email messages thanmake phone calls, so it is very important to haveyour em...
Marketing marketing email business address important peopleDuring the Christmas period, amidst the opening of presents, the singing of carols and the enjoyment of Christmas lights, I found myself engrossed in a book written about the life of one of the greatest men who lived last century, Winston Churchill. ...
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