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One of the most common trap the marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to b...
Writing writing product benefits features appleYou have completed your writing, and now you want to be paid for their hard work. Most writers have to write, but have no idea how to develop. How do you get the right finished product? How to get published? Even more important, how to get paid? The ...
Writing writing letter work write address articleThe traditional role of a copy writer has long been considered that of knowing how to write persuasive sales copy. With the 'birth' of the internet it seems a copywriter must take on additional responsibilities in order for their sales copy...
Writing writing attention actionThe blog posting found on any one site normally reflects, at least in part, the personality of the author. This is normal and expected for a couple of reasons. Firstly most popular blogs gain their fame and favor by creating frequent and interesting ...
Writing writing style blog readers willOverview When we write User Documents we rely on our Reader's/User's experience to simplify our work. This can cause problems for the Reader. This article will discuss the effects of Reader experience and how to minimize the negative effec...
Writing writing user experience reader example document acronymsThere are lots of resources out there for web designers; just do a web search and you'll find all manner of tools and guidance to help get your website up, running and looking professional. One area that many webmasters forget or don't rea...
Writing writing sales writtenIn recent years, there has been an ongoing debate about whether or not search engine optimization (SEO) copywriting is dead. Many people argue that it is dead because of the fact that SEO copywriting has veered off track from its original purpose and...
Writing writing marketing article content keywords search copywriting which1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.For example:My product can't eliminate all your problems, butwhat if it could take away 97.5% percent ...
Writing writing product prospects thinking business negativePublishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a ...
Writing writing book coaching finish coach cullinsKeys to Characterisation by: Aspire2write Far too many inexperienced writers create flat, stereotypical characters: the brave fireman, the damsel in distress, the strict schoolmistress. The best characters are those who evoke emotions within the...
Writing writing characters character