2,729 articles on "writing"

Writing Effective Benefits Statements: How to Turn Features into Compelling Benefits that Matter to Customers

One of the most common trap the marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to b...

Writing  writing product benefits features apple
Writing for Publication

You have completed your writing, and now you want to be paid for their hard work. Most writers have to write, but have no idea how to develop. How do you get the right finished product? How to get published? Even more important, how to get paid? The ...

Writing  writing letter work write address article
3 Common Traits of a Successful Copy Writer

The traditional role of a copy writer has long been considered that of knowing how to write persuasive sales copy. With the 'birth' of the internet it seems a copywriter must take on additional responsibilities in order for their sales copy...

Writing  writing attention action
Which Blog Posting Style Suits You Best?

The blog posting found on any one site normally reflects, at least in part, the personality of the author. This is normal and expected for a couple of reasons. Firstly most popular blogs gain their fame and favor by creating frequent and interesting ...

Writing  writing style blog readers will
Great Technical Writing: The Two-edged Sword Of Reader Experience

Overview When we write User Documents we rely on our Reader's/User's experience to simplify our work. This can cause problems for the Reader. This article will discuss the effects of Reader experience and how to minimize the negative effec...

Writing  writing user experience reader example document acronyms
Sales Pitch Writing - Is the Standard of Your Web Content Affecting Sales?

There are lots of resources out there for web designers; just do a web search and you'll find all manner of tools and guidance to help get your website up, running and looking professional. One area that many webmasters forget or don't rea...

Writing  writing sales written
Article Marketing as an SEO Copywriting Service

In recent years, there has been an ongoing debate about whether or not search engine optimization (SEO) copywriting is dead. Many people argue that it is dead because of the fact that SEO copywriting has veered off track from its original purpose and...

Writing  writing marketing article content keywords search copywriting which
3 Strange And Twisted Copywriting Tactics!

1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.For example:My product can't eliminate all your problems, butwhat if it could take away 97.5% percent ...

Writing  writing product prospects thinking business negative
Top Ten Quiz Is Book Coaching For You

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a ...

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Keys to Characterisation

Keys to Characterisation by: Aspire2write Far too many inexperienced writers create flat, stereotypical characters: the brave fireman, the damsel in distress, the strict schoolmistress. The best characters are those who evoke emotions within the...

Writing  writing characters character