6,217 articles related to "marketing"

10 Elements Every Direct Mail Piece Should Have

10 Elements Every Direct Mail Piece Should Have by: Joe Niewierski Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a.5 to 1 percent response. These...

Marketing  marketing headline people message benefits
Customer Preferences in Online Advertising-Part 2 of 3

In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The second o...

Marketing  marketing advertising online information
Google's Trap, DMOZ's Nap, And Yahoo!'s Crap

Google's Trap, DMOZ's Nap, And Yahoo!'s Crap by: Dean Phillips On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned...

Marketing  marketing yahoo search express traffic engines dmoz
All Along the Digital Watchtower

Along the Digital Watchtower by: Lee Traupel It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs s...

Marketing  marketing competitive intelligence online
Customers Will Teach You!

Customers Will Teach You!The fastest and safest way to improve your small business is to create a business niche for yourself. Create a niche, promote your expertise, customers come knocking at your door and you make more profits. If you will let the...

Marketing  marketing bought customers business reasons
Yes, Sheri, You Can Make Money On The Internet

Yes Sheri, You Can Make Money On The InternetBy: Hodges HinesAs I was typing this article my daughter saw me typing,looked over my shoulder and seeing that I was typingthis ezine she asked, "Can you really make money on theinternet?"At first I almost...

Marketing  marketing products typing money
Life After Press Release Distribution

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Thequestion she posted to the group was important, but also a ...

Marketing  marketing reporter release story mail will
Only You Can And DO Decide If You Will Succeed

Sometimes it seems like identifying why some businessessucceed while others fail is impossible. After all, ifyou could readily identify why businesses end up in one category or the other, then it would also seem to be fairly simple to decide the fate...

Marketing  marketing online people decided itaposs
Can Bad Press Boost Your Brand

There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...

Marketing  marketing image corporate company public such
Turning Problems Into Profits And Solutions Into Sales

TURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel PeeblesPeople don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something....

Marketing  marketing buying problem theyre