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10 Elements Every Direct Mail Piece Should Have by: Joe Niewierski Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a.5 to 1 percent response. These...
Marketing marketing headline people message benefitsIn part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The second o...
Marketing marketing advertising online informationGoogle's Trap, DMOZ's Nap, And Yahoo!'s Crap by: Dean Phillips On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned...
Marketing marketing yahoo search express traffic engines dmozAlong the Digital Watchtower by: Lee Traupel It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs s...
Marketing marketing competitive intelligence onlineCustomers Will Teach You!The fastest and safest way to improve your small business is to create a business niche for yourself. Create a niche, promote your expertise, customers come knocking at your door and you make more profits. If you will let the...
Marketing marketing bought customers business reasonsYes Sheri, You Can Make Money On The InternetBy: Hodges HinesAs I was typing this article my daughter saw me typing,looked over my shoulder and seeing that I was typingthis ezine she asked, "Can you really make money on theinternet?"At first I almost...
Marketing marketing products typing moneyA few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Thequestion she posted to the group was important, but also a ...
Marketing marketing reporter release story mail willSometimes it seems like identifying why some businessessucceed while others fail is impossible. After all, ifyou could readily identify why businesses end up in one category or the other, then it would also seem to be fairly simple to decide the fate...
Marketing marketing online people decided itapossThere is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...
Marketing marketing image corporate company public suchTURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel PeeblesPeople don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something....
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