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Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition h...
Marketing marketing relations media public coverage competition press fromIncrease Sum in Your Check Account with Follow-Ups by: Janice Chiang We’ll be examining what makes follow up to prospects/customers so important on our online world today. Are you familiar with this scenario? Joined an affiliate program wit...
Marketing marketing autoresponder prospects articles send affiliateWhen you're having a hard time choosing which print media to use for your products and services, then think of postcards. Postcards are one of the marketing tools that can effectively deliver your message to your target clients.So why postcards?...
Marketing marketing postcards business clients printingI'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...
Marketing marketing sales letter formula headline effectiveAccording to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.Personally, I think you should ignore what the experts say, and striv...
Marketing marketing conversion percent ratio makeAny marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost. With acquisition costs that can rise to $60 to $100 per customer or more, ther...
Marketing marketing traffic search terms product productsIt's the truth!A strong autoresponder series can instantly double the conversion rate of your existing sales letter!No kidding! I've created autoresponders for sales letters that have instantly pushed a 2% conversion to a 4% conversion with...
Marketing marketing message autoresponder mightHave you ever found yourself scrolling down your list of emails to see which ones you need to toss out and which to read?Or, if you are a bit more "sophisticated" you use e-mail filters so that un-solicited messages never get to your inbox.If you are...
Marketing marketing mail word spam report checkSome call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the wordsused to refer to them, they are perhaps the most importantpart of your promotional writing.Do you recognize any of these ? :"Like a rock...""Fly ...
Marketing marketing service taglines write downYour Perfect Customer is real only in your mind. He or sheis the one individual most representative of your target. Theone to whom you always speak one-on-one in your newsletter andon your site.To bring this person to the forefront of your mind incry...
Marketing marketing perfect customer male