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Ever hear the expression: “You can never be too rich or too thin?†In the case of special events planning, you can never be too organized.Events are critical in providing outreach and exposure for an organization, and some can often be an excelle...
Marketing marketing failing event location room manyUnfortunately, the first two orders many new salespeople receive are “get out and stay out!†It is human nature for your prospect to procrastinate when asked to make a decision involving money. Studies indicate that a prospect will say no on aver...
Marketing marketing objection prospect whenFor most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.)The problem is, selling seems to go against those principles. Notice I said selling ...
Marketing marketing selling principles againstPeople won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.Here are ...
Marketing marketing service percent customers rateThis article reviews the essentials of conducting a great Overture ad campaign: the many advantages of good advertising where to advertise on a small budget the basic composition of an ad how to make your ads stand out how to write an ad the purpose ...
Marketing marketing product headline reader make10 Elements Every Direct Mail Piece Should Have by: Joe Niewierski Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a.5 to 1 percent response. These...
Marketing marketing headline people message benefitsAdWords: Setting Your Max Cost Per Click by: Chris Burgess We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our custome...
Marketing marketing clicks clickTest Your Headlines for Maximum Profits by: George Dodge Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecti...
Marketing marketing headline headlines response testingFull Color Postcards: The Way To Reach Customers by: Jinky C. Mesias There are so many promotional materials available that it’s becoming very hard to choose which promotional materials are the most effective. There are certain considerations ...
Marketing marketing promotional postcard business materials postcards full onlyPost It and They Will Come by: Lisa M Cope You want to survey your customers but you don't know where to start. There are may ways and places that you can post your survey. If you have a website you can post it on your index page, your mai...
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