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I once heard someone define advertising as being "truth well told." By this brilliant definition, Ted Nicholas is an absolute genius because he knows how to dramatize the truth in the most compelling and memorable way. He does this simply by using ch...
Marketing marketing words magic bookMay be used in ezine or web page. Keep article in tactincluding URL and email address. Word count: 1023What do you want for nuthin'?© 2002 by Dale SextonSometimes you have to be willing to take trade offs or makesacrifices. I am using my ex...
Marketing marketing ezines email themThe Impact of Price Popularity on Profits by: Konstantin Goudkov The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into run...
Marketing marketing price business popularity businesses manyAre You a Cultivator or a Harvester? by: Julie Chance As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the bu...
Marketing marketing fruit business salesWant to get your company news into the media? It'll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country. The edito...
Marketing marketing editor send email says mightCopywriting Makeover: Making An Emotional Connection - Part 2 of 2 by: Karon ThackstonIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and vis...
Marketing marketing vacation cruise onlineMarketing Tips- Who Are You Competing With? by: Sue and Chuck DeFiore Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in app...
Marketing marketing competition market offer determinePlay it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...
Marketing marketing brand message target5 Keys To A Successful Ezine by: Al Martinovic There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. 1- Hosting You need good reliable hosting for your website. You don't w...
Marketing marketing ezine subscribers thereIn business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. That’s because business buying decisions rarely in...
Marketing marketing offer prospects sales soft sale when