6,217 articles related to "marketing"

Public Relations Job Description

The public relations job description covers a wide range of activities right from maintaining good relations with the press to even the company peers and rivals. The PR job description expects a PR professional to build up interest and awareness and ...

Marketing  marketing public relations company press description from
Coordinating Your Poster Elements

When it comes to printing posters for advertising, it is a must to coordinate all your poster elements into a single coherent whole. You would not want to print posters that are just a hodgepodge of different odd elements right? So you should have a ...

Marketing  marketing posters theme design poster elements plan
Media Relations: How We Landed the Wall Street Journal's Front Page

Media Relations: How We Landed the Wall Street Journal's Front Page by: Brad Phillips Media relations is a great profession. On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the...

Marketing  marketing story reporter west were
Cleaning Up Your Marketing

Cleaning Up Your Marketing by: Charlie Cook Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new m...

Marketing  marketing plan working prospectsaposs want
What Killed the Banner Ad

If you ask the Internet marketers of today, many if not most ofthem will tell you that banner advertising is dead. They saythat it's expensive, the click-through rates are low and thatunless you know exactly what you're doing, it is likely ...

Marketing  marketing banners banner advertising look
Google, Yahoo!, Pandora's Box And The Lottery

Google, Yahoo!, Pandora's Box And The Lottery by: Dean Phillips In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power." Nowadays, a search engine and a directory (AKA) Google and Y...

Marketing  marketing yahoo google search they
Calls-To-Action: Making Them Fit Makes All the Difference

Calls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the ...

Marketing  marketing action order flow copy
5 Steps to Build Your Own Subscriber List

5 Steps to Build Your Own Subscriber List  by: Bob KosimovLet me ask you this ‘Who can you sell your products or services to over and over again?’Your subscriber list is an unlimited source to market your products to. You can test your prod...

Marketing  marketing list mail messages newsletter
Three Alternative Ways To Getting Quality Testimonials With Bonus

Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey.1 Set up an Online DiaryUsually an online diary is a f...

Marketing  marketing online diary survey auto
Getting Off the Advertising and Sales Rollercoaster

GETTING OFF THE ADVERTISING AND S/ALES ROLLERCOASTERBy Charlie CookSeeing the results of advertising your business can be likewatching a roller coaster. The day you run your ad you see aflurry of activity; your ph0ne starts ringing, your web sitetraf...

Marketing  marketing contact advertising prospects follow