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Brand Love (pt. 2) by: John Jordan Last issue, I talked about increasing your Brand Love meaning to increase the affection that prospects and customers feel toward your business. Why? Because increasing "affection" will build relationships. Thos...
Marketing marketing customers employees feedbackIncreasing Short and Long Term Profits by: Charlie Cook "I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my busi...
Marketing marketing prospects peopleIt occurred to me today, while driving along a road that I travel quite regularly that a lot of home business people are missing out on great low cost and almost free advertising. Why did I come to this realization while driving down that road that I...
Marketing marketing youaposre business time people localCaptive Marketing - What Will They Think of Next? by: David Badurina Every once in awhile a light bulb goes off in someone's head and a new marketing concept is born. One of the more recent "opportunistic" marketing methods is marketing to ...
Marketing marketing video room youaposve overAdvertising is expensive. As a result, successful businesses are looking formore and more ways to save money on their marketing packages.Co-operative advertising is taking on many shapes and faces. It can beonline or offline. It can be in multi-piece...
Marketing marketing advertising people operative reachUncover Your Hidden Markets by: Bob Leduc Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs ...
Marketing marketing customers market specialist needsYour 30 Second Commercial by: Sue and Chuck DeFiore This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This sho...
Marketing marketing second iaposd commercial likeHonesty is the Best Policy Especially When It Comes to Dealing with the Press by: Carolyn Moncel As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfa...
Marketing marketing reporter itaposs business knowWhat You Know Can Work Just As Well As Who You Know by: Carolyn Moncel We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, th...
Marketing marketing reporter story reporters justil Newsletter Marketing Essentials by: Lee Traupel If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming diff...
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