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KICK-STARTING BODY COPYSeveral correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a start. Can I help? Of cours...
Marketing marketing headline benefit bodyDon’t Put All Of Your Eggs Into One Basket by: Sandi Moses I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she r...
Marketing marketing eggs thereWhen would you engage the services of a Print Broker?If you run a small business, I don't need to tell you that every minute you (or your staff) spend buying printing is time you could have spent working on strategy, or customer service, or som...
Marketing marketing broker print suppliers project clientDirect Mail – Don’t Assume, Just Test and Track by: Joy Gendusa Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should ...
Marketing marketing postcards theyColor postcards are considers one of the best means of advertising for business world. When displaying a business's information on color postcards, pretty sure will grab people's attention. And able to convince many patrons to engaged in yo...
Marketing marketing color postcard postcards business about10 Tips For Bringing Your Event To Life by: Susan Friedmann, CSP Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product ...
Marketing marketing event theme makeHow to Be Appropriately Pushy by: Suzanne Falter-BarnsOne of the things that's often hard to know is how and when to be pushy appropriately. In these hardscrabble times, perfectly polite people don't stand much of a chance of getting w...
Marketing marketing lazaro approach50% of Yellow Page Directory Users are Looking for Just One Thing by: Dr. Lynella GrantDirectory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other adverti...
Marketing marketing business directory locationShould You Write a Book? by: Steven Van Yoder One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived...
Marketing marketing book business author publishing5 Magical Steps For Creating A Profitably Potent Affiliate Program! by: Grady Smith There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 q...
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