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Following trends to higher earningsBy Stan Rosenzweig copyright 2004, all rights reserved.Here are two ways to spot marketing trends that can lead you to new financial opportunities and three lessons you can apply:Trend spotter #1: Read 10 year and 2...
Marketing marketing western naisbitt learn unionOK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land.Tho...
Marketing marketing time shalt years fromA man and his wife were retiring at the same time. The man had been a barber for 40 straight years. His wife used to work as a beautician for almost the same amount of years too. Now they both thought it was time to retire and enjoy their old age.But...
Marketing marketing services time couldIn my work with hundreds of coaches, consultants, and smallbusiness owners, I have found that there are specificactions that have created their success. Here are sevensuccess elements that they use effectively to earn $100,000plus a year. By focusing...
Marketing marketing figure professionals donapost knowAt the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...
Marketing marketing story patterns public news mediaFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
Marketing marketing itaposs branding message advertisingThe only way to survive and prosper doing businessonline is to have a steady and consistent flow ofexposure and traffic. And the only way to achievethis is to promote constantly.The most basic and fundamental form of contactonline is email and if you...
Marketing marketing message email auto responder dailyOver the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...
Marketing marketing brand focus branding brandaposs1) BACK END CATALOGINGSend your customers a catalog of add-on productsfor the original product they purchased. This could beupgrades, special services, attachments, etc. If theyenjoy your product they will buy the extra add-ons.You could charge other...
Marketing marketing products gift catalog product couldMany companies are trying to differentiate themselvesfrom their competitors. Imagine the power of your site ormarketing message if you include ways for your customers orpotential customers to interact with you on a personal level,immediately.Studies ...
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