6,217 articles related to "marketing"

Corporate Branding – Don’t Forget Your CDs!

Corporate Branding – Don’t Forget Your CDs! by: Adam Platzer Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or ...

Marketing  marketing media logo company branding brand printed
Marketing, Lead Generation, and Research: A 3-in-1 Solution.

Marketing, Lead Generation, and Research: A 3-in-1 Solution. by: Jay Gilmore I Hate Cold Calls Long before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I dev...

Marketing  marketing business survey information
7 Things To Try Putting Into Your Posters

Do you think you have done everything there is with your print posters? Are you running out of things to try? Well, this can happen sometimes when printing posters of your own. All the new ideas just stop. However, before you throw in the towel, you ...

Marketing  marketing posters things printing
What Can Apple's iPod Teach Us About Marketing?

What Can Apple's iPod Teach Us About Marketing? by: Hock Ng Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 milli...

Marketing  marketing product create market ipod apple
Books, Trend-spotting & the Gubernatorial Race

Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be el...

Marketing  marketing book trend campaign
3 Ways to Gain and Keep Customers Using Postcards

3 Ways to Gain and Keep Customers Using Postcards by: Brett Curry In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used pr...

Marketing  marketing customers mail business customer offer
The Importance of a Marketing Plan

The Importance of a Marketing Plan by: Joy Gendusa There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of...

Marketing  marketing people mailing target will
How to Write Your News Release

How to Write Your News Release by: George Torok Follow this step-by-step process to write and expose your news. Format Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds l...

Marketing  marketing read news release
The new Marketing Landscape!

The New Marketing Landscape! Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "...

Marketing  marketing based will
Pay-Per-Click Search Engines: A Really Bad Investment

Pay-Per-Click Search Engines: A Really Bad Investment by: Dean Phillips What was once such a good thing is now a rip-off and a sham! I'm talking about pay-per-click search engines, and how they've become a really bad investment! Ther...

Marketing  marketing fraud search engines clicks