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We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and in...
Marketing marketing headline human needs words writing basicFirstly, let me dispell one of the great urban myths about selling. Winning matters but it is not everything. Well I have got news for you because winning is everything and if you are involved in sales, winning is the only thing that matters. What w...
Marketing marketing winning business sales areasRemember, when you write your sales copy, that you are not a lecturer andyour potential customer is not the audience.The three required building blocks of great sales copy are Introducing theproduct, Arguing why it is the best value or quality, and P...
Marketing marketing product sales testimonials"Inherently, each one of us has the substance within to achievewhatever our goals and dreams define. What is missing from each of us is the training, education, knowledge and insight to utilize what we already have." Mark Twain FACT: Selling is the ...
Marketing marketing sales closingJV with the DevilWhy not? You get a hell of a payout!“You cannot serve God and Mammon”Q: Who said it? A: You got it! Jesus said it. (in Matthew 6:24)Q: What is Mammon? A: MoneyNow hang on, isn’t it ‘money obtained through immoral means’ or ...
Marketing marketing money think serve jesusCross Selling, Add-on, Suggestive Selling, Up Selling, Down Selling, Soft Selling and Hard Selling, all mean the same thing – more or less revenue generated at the customer sale point, and if done correctly, a happier, better informed, well satisfi...
Marketing marketing selling customer suggestive staff line shoppingIn the 20 years since I was in college I have read a lot of books and articles on how to sell and I've attended a lot of sales classes and seminars. I've even taught a few classes and I've written a few articles about it. In this time...
Marketing marketing interested sellFive Tests Every Press Release Must Pass by: George McKenzie You've heard "them" say it, haven't you? By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies. They'll tell you there's onl...
Marketing marketing release news aboutArticle marketing, marketing your site by contributing guest articles for other website owners, is becoming fairly common. While spammers have given it a dreadful reputation it's a solid technique for attracting traffic to CPA websites. If you&a...
Marketing marketing article websites readers willEvery business needs a well thought and designed marketing tool that will creatively and effectively showcase their products and services. There are basically a lot of choices to choose from: letterhead, special event brochures, catalogs, posters, ne...
Marketing marketing business cards post create trade because