1,367 articles on "customer"

Recovery Marketing – Hop on and Take a Ride

A little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...

Marketing  marketing recovery customers
Online Customer Service... Do it well or die.

Online Customer Service... Do it well or die.There are some fundamentals in marketing anything,ONline or OFFline.EXCELLENCE in customer service ranks very highly on this"must do" list... and digital marketers ignore thisfundamental rule at their own ...

Online Business  online business customer service offline
Get a Laugh and Make the Sale

When one survey asked women what they liked best about the manof their dreams, most replied "he makes me laugh." We don'toften think of laughter as one of life's most importantnecessities, but it is.People of every age and culture love to l...

Marketing  marketing donapost customer humor funny they
Building a Referral-Friendly Business

Referrals are an important part of any successful business.They're a great way to keep building your customer base,year after year, without having to go out and pay foradvertising. Instead, you use the power of your currentcustomers to help you ...

Marketing  marketing referrals customers referral send
Springtime Marketing

Spring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a f...

Marketing  marketing spring customers services business improve
Improving Suggestive Selling Initiatives With Performance Measurement and Competitive Motivators

Cross Selling, Add-on, Suggestive Selling, Up Selling, Down Selling, Soft Selling and Hard Selling, all mean the same thing – more or less revenue generated at the customer sale point, and if done correctly, a happier, better informed, well satisfi...

Marketing  marketing selling customer suggestive staff line shopping
What is Mystery Shopping and Can You Really Get Paid to Shop

Mystery shoppers visit businesses “disguised as normal customers,” and do the things other customers do—ask questions, make a purchase, make a return—but with a twist. These undercover customers are there to evaluate the businesses and their ...

Business And Finance  business finance mystery shoppers customers service employees
The Most Overlooked Principle To Raising Your Prices

The Most Overlooked Principle To Raising Your Prices by: Abe Cherian Finding customers isn't usually the hard part of selling. It's "closing" that can drive you crazy. You know the excuses. They want to shop around a bit longer, they&a...

Online Business  online business customers prices price educate
The Synergy Paradigm

The Synergy Paradigm by: John Maceda Synergy: {n} The working together of two things to produce an effect greater than the sum of their individual effects. Most businesses operate on two distinct levels: Human Systems – Those systems that ar...

Business And Finance  business finance systems process human synergy customer must
How Do I Define My Market?

How Do I Define My Market?  by: Sue and Chuck DeFiore Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety ...

Business And Finance  business finance market consulting customer