7,171 articles on "marketing"

Get more impact from your annual conference

How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opp...

Marketing  marketing media local association members community conference
Promoting Your Business with Copper Wire Think Again.

So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to get a...

Marketing  marketing business people advertising subscribers first
Thou Shalt Market The Ten Commandments of Marketing

OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land.Tho...

Marketing  marketing time shalt years from
Why I Love L.L. Bean and How to Follow Their Lead Without Spending a Fortune

Before school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I ga...

Marketing  marketing shopping cart bean order
Glossary of Marketing Terms

Even if you have worked in marketing and public relations for years, you may not know the definition of every marketing term. Here's a brief listing of the most recent terms.24/7 – 24 hours a day, 7 days a week.AOL – America Online.Benefit ...

Marketing  marketing mail brochure printed used
How to Give Your Service Legs

Giving your service 'legs' means you make it tangible. Giving your service legs means bridging the gap from fluffy language to something your choice client recognizes they need and will spend money on.If you don't give it legs, the gap...

Marketing  marketing service legs give client choice will
Promoting in Online Forums

Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum's archives can be a great way to get a basic knowledge about a topic, and it ca...

Marketing  marketing forums forum spam
What Does 21st Century Success Look Like

What Does 21st Century Success Look Like? © 2003 Joy MorrisWhile we are well into the 21st century too many are stillthinking about their business as they did in the 1990's. The face of business has changed and the Internet is a BIGpart of ...

Marketing  marketing business world opportunity
How to Write an Attention-Grabbing Op-Ed in Five Steps

There are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.An “op-ed” gets i...

Marketing  marketing issue statement expert problem
How to Increase Your Profits by Cultivating Your ‘Top Ten Percent’

Not all customers have equal value to your organization; in fact, some customers are more profitable than others are. These profits come from the cost of service and total purchasing volume, not just individual product profitability. To cultivate the...

Marketing  marketing customers profitable customer